Building your driver's trust in telematics
The introduction of a telematics solution brings challenges as well as many benefits. In particular, drivers may resist change and have concerns about how the new technology will affect them. At MiX Telematics, we believe involving employees in the process is key when it comes to building and maintaining trust.
Here's how to do it:
1. Engage your drivers and their Union
Tell your drivers what you are planning to do before embarking upon a course of action. If your drivers are members of a Trade Union, involve their representatives in the process too. Gaining the buy-in of the Union will greatly assist the introduction of the system. The following points will help you here.
2. Share the vision
Talk to your drivers about why you are introducing a telematics solution. They will understand their job security depends upon the success of the company and that telematics not only benefits the firm financially, but also delivers significant environmental and safety paybacks.
3. Explain how telematics works
Technology can be intimidating, so make sure your drivers understand what telematics does. Tell them how data from their vehicle will be gathered and analysed to identify ways in which performance can be improved. Ensure you tell them how systems such as vehicle tracking and event monitoring can help protect them should an incident or accident occur.
4. Discuss how the findings will be used
Assure your drivers that far from being a 'big brother' tool, telematics is all about helping professional drivers do their job even better. By highlighting issues – be they vehicle- or driver-related – telematics can help solve many operational problems in a professional and non-confrontational manner.
5. Talk about training
Tell your drivers that should the system uncover a particular training need, the company will help them develop their skills to overcome it. Once again, the key here is to assure drivers telematics will be used to help improve efficiency and performance.
6. Share the results
Experience has shown that publishing results motivates drivers to do better. It also encourages discussion amongst colleagues and the sharing of best practice. Many operators find that simple 'RAG' (Red-Amber-Green) scoring reports are a popular way of feeding back performance data to their workforce. Many operators today are turning towards services such as MyMiX Driver Portal, which allows drivers to access their data and compare it to that of their colleagues.
7. Encourage questions and feedback
Provide a forum for drivers to ask questions and discuss and share their telematics experiences. MiX Telematics' consultants run regular Driver Clinics for many of their clients. These events are popular, well supported and reaffirm the employer's commitment to helping its staff operate as effectively and professionally as possible.
8. Involve drivers in reviews
Once a telematics solution has been introduced and established, you will naturally want to review its success and raise the bar even higher. The more drivers are involved and engaged in this process, the better you can expect them to perform over the long term.
9. Always respect privacy
Privacy is a major issue today. Ensure your drivers' privacy is respected by informing them what data is collected by the system, including details of any journeys made in their private time. If data is captured on potentially sensitive subjects, such as individual movements or working hours, this should also be made known to employees. All information delivered by MiX Telematics solutions can only be accessed via our secure portal, which provides a high level of data protection.
10. Answer the question; What's in it for me?
Given that telematics can deliver substantial financial savings, this is a fair question. Many companies have responded by introducing incentive schemes to reward and recognise success. MiX Telematics can provide a full support service to help companies develop and implement a bespoke incentive programme matched to the needs of the business.