Driver Engagement for Passenger Safety
As one of the world's premier chauffeur service and innovative value-added transportation solutions provider, delivering an unparalleled customer experience. Carey England provide executive chauffeur services in London, for airport transfers and wedding cars.
The company operate a large fleet of Mercedes which includes Mercedes E-Class, S-Class and Viano MPV. All vehicles are less than three years old, dark in colour, featuring air conditioning, bottled mineral water and a financial newspaper. To add to the excellent level of customer service Carey drivers are highly professional and trained in passenger safety.
For several years the organisation has being using the MiX Telematics tracking solution to identify vehicle locations and communicate arrival times ensuring passengers are picked up on time.
With a team of people at their base in Middlesex and another smaller team located on-site at one of the city’s main airports the solution has allowed them to continue its innovative tradition and give remote access of information via the internet to key clients. This has not only facilitated greater levels of trust between the fleet provider and its customers, but gives clients the level of reassurance they need.
Following the success of the MiX Telematics tracking solution Carey started looking at how the MiX system could help them to further improve their service offering specifically around passenger safety. After some consideration they decided to implement the MiX Telematics RIBAS solution to their entire fleet.
The RIBAS device is mounted in the dashboard and stands for over-Revving, excessive Idling, harsh Braking, harsh Acceleration, and over Speeding. It provides drivers with instant feedback on their driving style by way of an array of Green/Amber/Red status lights reflecting their driving style. Driving information is also recorded via the MiX Fleet Manager Platform, where scores are generated for individual drivers.
Value Added Service
Sensing that some level of driver engagement would be necessary in the introductory stages of installing the RIBAS devices, Carey requested the support of the MiX Telematics fleet consultancy team to guide them through all of the implementation processes including setting event thresholds and engaging drivers.
A major part of the fleet consultancy role is to understand the nature of a client’s business requirements. Once this is achieved they can begin to coach the client on event parameters to find out, for example, what speed they want to set as an over-speeding event, or how many revs they want to set as a harsh acceleration event. Based on the information provided, the MiX Telematics team makes recommendations for event thresholds.
Often as in this instance a test group of drivers and vehicles are used to establish average benchmark figures for event thresholds, this is an important exercise so not to set the mark too high or too low. As time progresses and drivers begin to improve their driving the thresholds can be tightened further.
The drivers are, of course, the most important consideration when it comes to implementing in vehicle technology, so making sure they are on-board with the changes is what makes the transition a success.
The MiX Telematics fleet consultancy team works with many clients to educate drivers on how RIBAS works, what its purpose is, and how it can be used to achieve the desired results.
Working with Carey
Senior Fleet Consultant, Dron Kyle visited Carey and worked with Deputy Director of Operations & Fleet Manager, Nabeel Sheikh to plan the best practice approach for the RIBAS implementation. The result was a revised and scheduled series of driver engagement workshops.
Carey felt that the workshops would be better received coming from MiX Telematics rather than themselves, so based on the organisations objectives Dron prepared and delivered a personalised driver engagement programme.
The first part of the programme was to collect some benchmark data on each groups driving scores before introducing them to the device itself.
The second part of the programme consisted of class room style sessions of approximately two hours duration. The drivers were split into groups and taken through structured criteria starting with why their employer had chosen the RIBAS solution, how it works, and how to get the most out of it.
Next MiX delivered top tips on driving with an in-cab aid, giving for example tips on how to improve driving in the city, such as keeping a constant speed when approaching speed bumps and slowing down towards a green light to avoid harsh braking.
At the end of the session the drivers found out their scores for the previous two weeks and were provided with feedback on where they could aim to make improvements. They were set challenges to compete against other groups within the company and given access to their own scores through the MyMiX mobile phone application.
Commenting on the service, Nabeel Sheik says: ‘Introducing our drivers to the solution via the support of the MiX Telematics fleet consultancy services helps us to achieve the results we need. The team has done a great a job in delivering the workshops and engaging with our drivers. We are confident that we are going to see our overall driving score increase quickly over the next few months”.