When it comes to using technology to benefit its customers, Go North East unquestionably operates at the leading-edge.
If you saw Route One magazine's recent and detailed review of the systems employed by Go North East (GNE) to meet the service-levels demanded by its passengers and the Traffic Commissioners, you will have an appreciation of the complexity of modern bus operations.
But despite the mind-boggling array of high-tech armoury at GNE's disposal, the objective is simple; to deliver the best possible customer experience.
Combining technology solutions, and sharing the intelligence they provide between the various departments within the business, enables GNE to adopt a pro-active approach, solving operational issues as and when they occur. The ability to organise detours, reallocate resources and control headway on the fly is now part of the routine for GNE's managers. As is the capability to obtain advance warning of potential, and most likely expensive, vehicle failures.
MiX Telematics plays a key role within the GNE technology platform in two ways; firstly by providing evidential data in the event of an accident where, for example, details of road and engine speed at the precise time of the incident are recorded, and secondly by delivering advance warning of possible mechanical failures. Here, the MiX Telematics solution monitors the CAN-bus and sends email alerts should any pre-set parameters be exceeded.
These are just two of the ways in which MiX Telematics systems can add value to any transport operation. By working closely with the customer, MiX Telematics' consultants develop customised solutions to meet specific operational needs.
But as the management team of GNE are at pains to point out, this is not technology for technology's sake. Rather, it is about service improvement, enhancing the customer experience and, ultimately, positively influencing the bottom line.