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MiX Telematics launched Way2Go at Coach and Bus Live 2009

16 October 2009

Way2Go provides a range of support material for operators introducing MiX Telematics' fleet management systems into their businesses. The aim of the programme is to help inform and educate drivers and members of the public of the benefits provided by MiX Telematics' solutions.

 

"Way2Go explains the key advantages of fuel savings and enhanced passenger safety and comfort that can be made by using our FM fleet management solution and the associated RIBAS display," says MiX Telematics' UK Marketing & Operations Director, Steve Coffin. 

 

"Selling the benefits of the system to drivers in particular is an essential part of the process and the programme provides everything they need to know in a clear and easy-to-understand format."

way2go

 

Driver Information

The Way2Go toolkit comprises four key elements:

 

  • an explanatory brochure for drivers
  • a credit card
  • and a poster (both of which provide a reminder of how the RIBAS unit can help save fuel)
  • windscreen sticker advising the public that vehicles within the Way2Go programme can enhance their safety and comfort. 

 

The programme will be further supported via a dedicated website, www.theway2go.info

 

All operators opting for MiX Telematics fleet management solutions will be invited to participate in the Way2Go programme.

 

Driver Information

 

Further information:

Steve Coffin
Marketing & Operations Director
MiX Telematics UK Ltd, 6180 Knights Court,
Solihull Parkway,
Birmingham Business Park,
Birmingham, B37 7YB
Tel: 0121 717 5360
Mob: 07787 103267
E-mail: steve.coffin@mixtelematics.com

 

Phil Sampson
Albany Communications
Tel: 01525 372494
Mob: 07885 152132
E-mail: psampson@albanycom.co.uk

 

www.mixtelematics.co.uk